New Jewel Just for You

NOVICA, in association with National Geographic, searches the world to work directly with the finest artisan designers. Blown by summer breezes, lilac petals sparkle in the sun. Beenu crafts a beautiful blossom from faceted iolite stones set in silver. With elegant simplicity, the pendant hangs from a sleek sterling chain. .925 rating silver. Artisan Info: “Hello, my name is Beenu and I was born in Mathura, Uttra Pradesh. My father has worked in the gemstone industry for the past 40 years so to a large extent I can say he has been my source of inspiration. I have always been fascinated by the glitter and fancy appearance of gemstones, which is why I became interested in dedicating my life to something such as jewelry design and crafting exquisite pieces. “I create different types of jewelry with different types of embedded stones to make them more attractive and alluring. When I design jewelry I care more for style than for general demand. I feel that real success lies more in satisfying few customers than making a huge volume with no creativeness. “I give special emphasis to the quality. From the selection of gemstones to the crafting - every detail counts. I make sure that I create the best and that my designs are exclusive. Most of my jewelry is plated in rhodium to avoid tarnishing. “I am really happy and proud to be able to say that my customers come back to me and my designs - this is the most important recognition I have received in my profession. I am glad to be introduced

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